You don't know what you're missing, until you see what's possible.
"I've been taking portraits on Maui beaches for years, and have over 150,000 photos with my Canon R5 which is a very fine camera.  And I can honestly tell you that I was skeptical about upgrading to the FujiFilm Medium Format GFX100S.  Not just because of its hefty price tag, but because I didn't think it could get much better.  I was completely wrong.  Now I understand why world renown artists rely on this beautiful camera.
- Laurence Balter, Chief Photographer
This $15,000 FujiFilm GFX100s system generates stunning 102 megapixel images in16-bit color.
What is 16 bit?
A 16-bit image can produce 281 Trillion colors.  Virtually covering every frequency of available visible light.  It's astounding as to the quality giving your images an almost 3-D quality, and our clients rave about it.
What does this all mean to you just seeking nice family photographs?   
Colors, tonality and super high resolution are so much closer to the human eye.  
Images transform themselves into works of art.
The images below are down sampled for faster download.  Want to view the actual high resolution click below. 
Is there a visible difference between the Canon R5 and the FujiFilm GFX100S? 
You be the judge.  Top images are Canon, lower images are the Fuji.
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